Licensed in Audiovisual Communication by Universidad de Navarra and PhD. In Communication, receiving Extraordinary Award for her research on La producción de ficción televisiva en España (1990-2002): Evolución histórica, industria, mercado. Teaches Film and Tv production I, Audiovisual Marketing, she is the Subdirector at Master in Management of Communication Companies (MGEC). She alsotaught Tv Programming.
She has been Visiting Researcher at University of Westminster at the Faculty of Communication. Before of joining the University, she worked at Globomedia and Telecinco.

Her research area centers in the industry and market of televisión series in Spain, as well as the study of production standars in Tv fiction. She authored the book La ficción en la pequeña pantalla. Cincuenta años de series en España (Eunsa, 2010) and co-authored Series de televisión: el caso de Médico de familia, Cuéntame cómo pasó y Los Serrano(Ediciones Internacionales Universitarias, 2008).

Has also published different articles and collaborations in books on this matter, among others, the UTECA inform on La Televisión en España: Informe 2008 (Deusto). Is member of the European Media Management Association (EMMA) and the European Network of Cinema and Media Studies (NECS).